Amazon PPC Ads Management

Data-Driven Amazon PPC Management Focused on Better Ad Performance

Amazon PPC can become expensive when campaigns are poorly structured, keywords are not properly managed, or budgets are not optimized. Our Amazon PPC Ads Management Service focuses on structured campaign setup, keyword and competitor research, ongoing optimization, and performance monitoring to help you make better use of your advertising budget.

What We Offer

Campaign Setup & Structure

Up to 5 PPC campaigns per product, based on the product and advertising strategy:

• Manual Broad
• Manual Phrase
• Manual Exact
• Automatic Campaign
• Product Targeting

Campaign structure may be adjusted based on the product, marketplace, competition, and advertising objectives.

Keyword Research

We identify relevant keywords using professional research tools and marketplace data, including:

• High-volume search terms
• Long-tail keywords
• Relevant lower-competition keywords
• Competitor keywords
• Product-specific search terms

Negative Keyword Management

Identify and manage irrelevant or inefficient search terms to help reduce unnecessary advertising spend.

Competitor & ASIN Targeting

Research competitor products and relevant ASINs to identify potential product-targeting opportunities.

Budget & Bid Management

• Campaign budget planning
• Bid adjustments
• Keyword-level optimization
• Budget allocation based on performance
• Identification of inefficient spend

Campaign Optimization

We monitor key PPC metrics and make data-driven adjustments based on campaign performance, including:

• Impressions
• Clicks
• CTR
• CPC
• Orders
• Conversion Rate
• Ad Spend
• ACoS
• TACoS

Performance Monitoring

Campaigns are reviewed regularly to identify opportunities for:

• Keyword optimization
• Bid adjustments
• Budget changes
• Search-term refinement
• Campaign restructuring
• Scaling opportunities

Reporting

Receive performance reports with key metrics, observations, and recommendations to help you understand campaign performance and identify areas for improvement.

Our Targeting Strategy

Our research may include:

• High-potential search keywords
• Long-tail keywords
• Lower-competition opportunities
• Competitor ASIN targeting
• Category targeting
• Product targeting

Who Is This Service For?

This service is suitable for:

• New product launches
• Existing Amazon products
• Private Label sellers
• Wholesale sellers
• Sellers looking to improve PPC efficiency
• Businesses scaling their Amazon advertising

Why Choose Raphson LLC?

We focus on data, structure, and continuous optimization, rather than simply increasing advertising spend.

Our approach combines keyword research, competitor analysis, campaign testing, and performance monitoring to help you make more informed advertising decisions.

Important Note

Amazon PPC performance depends on many factors, including product demand, listing quality, pricing, competition, reviews, seasonality, advertising budget, and marketplace conditions.

Raphson LLC does not guarantee specific sales, conversion rates, ACoS, TACoS, ROAS, or profitability.